This past May, TAG Artists - Wren Sarrow, Victoria Loschuk, Elyse Wyman, Gary Polonsky, and Gina Leon-Gutiérrez- submitted a proposal, alongside hundreds of applicants, for selection to participate in the LACMA parade.
In June, invited to participate, TAG Artists worked steadily for three weeks to bring concept and vision into production.
Breath of Freedom - Lady Liberty breathes for a brighter future. Around her, illustrated vignettes of "freedom" - dancing bodies, birds, animals, figures - come to life in color rubbed over engraved plexiglass images.
Costumed in regalia inspired by the Bauhaus Metal Festival, TAG artists paid tribute to the Bauhaus artists historically featured at LACMA while parading in attire that celebrated innovation, fantasy, and imagination.
The Los Angeles County Museum of Art (LACMA) invited artists and creatives to participate in The Art Parade, a large-scale public procession on Museum Row on June 20, 2026.
Conceived two decades ago by influential art dealer and curator Jeffrey Deitch, The Art Parade ran annually in New York's SoHo from 2005 to 2008, bringing together more than 1,000 participants each year in a creative procession that transformed the streets into a living gallery. Organized in partnership with Creative Time and Paper Magazine through Deitch Projects, the parade became a beloved community event where artists, performers, and designers created floats, placards, and spectacles that blurred the boundaries between art, performance, and public celebration.
This Los Angeles edition marked a pivotal moment in LACMA's history and for the city itself, alongside the opening of the David Geffen Galleries.
The parade invited participation from artists, musicians, performers, art students, and the city's entire dynamic creative community. It activated LACMA's campus and surrounding public space through artistic participation and shared experience, underlining LACMA's longstanding commitment to celebrating artists, presenting art in public spaces, and engaging broad and diverse audiences. This was a reimagining: a collaboration that adapts Deitch's original vision for L.A.'s unique cultural landscape.
